The acquisition, holding, management, participation and sale of interests in Swiss or foreign companies; the provision of consulting, design, development and marketing services in the field of education and entertainment, in particular the development of software and applications and in general of intelligent systems for the enjoyment of art, museums, music, shows and sports, the organization, management, coordination and promotion of seminars, meetings and events, the execution of promotional and advertising services and corporate communication. The company may open branches and subsidiaries in Switzerland and abroad and hold shares/stocks in companies in order to participate in other companies in Switzerland and abroad. The company may also carry out all commercial, financial or other activities that are related to its purpose.