The company aims to acquire and sell all types of sports rights, such as television rights, licensing rights, online rights, media rights, merchandising rights, ticketing rights, hospitality rights, stadium rights; management, marketing, and organization of all types of sports events; consulting and marketing for sports associations as well as representation and consulting for athletes. The production, import, marketing, distribution, and export of all types of vehicles and vehicle equipment including spare parts and driver equipment including clothing as well as the operation of workshops. The company can build and operate performance groups, establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber, and dispose of real estate, copyrights, patents, and all types of licenses.