The purpose of the company is the production, provision of services and trade in the fields of film, advertising, music, art and design; the installation of products in the field of electronic media as well as their training and consulting. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. It can acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.