The company's purpose is to manage, operate, develop, hold and defend the Blanc Bleu brand as well as any other intellectual property rights directly or indirectly related to said brand, as well as any other related activities in Switzerland and/or abroad. The company may also create, develop, purchase, sell, produce, have produced, distribute and have distributed textile products, clothing, prints, shoes and accessories, notably under the Blanc Bleu brand. The company may carry out all commercial and financial operations having a direct or indirect connection with its purpose and promoting its development. The company may also acquire interests in other commercial, financial or real estate companies with exclusively commercial purposes and acquire companies with an identical or similar purpose, establish branches or set up subsidiaries in Switzerland or abroad, excluding any operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). The company may also grant loans to its associates, to companies affiliated with them or to third parties, and provide guarantees, grant securities or guarantee any commitment made by its associates, companies affiliated with them or third parties.