The company's purpose is to provide consulting services and solutions in the supply chain sector. Furthermore, it aims to handle telephone customer services and operate sales hotlines on behalf of customers, apply logistics systems and procedures to customer service in the shipping of mass printed materials and goods of all kinds. In addition, it aims to trade in goods of all kinds, particularly fashion items. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can participate in group financing, in particular by granting loans to its direct or indirect shareholders or other group companies, or by providing guarantees or other securities of all kinds for their liabilities to third parties, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are provided free of charge.