all consulting, design and implementation activities in strategy, positioning, brand image, marketing, communication, relational and event marketing, press/public relations, training as well as coaching of executives, public and private personalities, entrepreneurs and investors, intellectual property consulting, organization and management of events (trade fairs, conferences, incentives), organization of seminars and trips, management and marketing of marketing databases, management of commercial and digital platforms as well as all commercial intermediation activities, but also exploitation and development of ideas, brands, patents and companies worldwide. Furthermore, it may also engage in all investment and business development consulting activities (on behalf of its clients or for its own account), in particular through the creation of subsidiaries and participation in Swiss or foreign companies, and more generally any operation that can contribute to the realization or be directly or indirectly related to this object; excluding participation in non-listed companies on a Swiss stock exchange with a real estate purpose.