The purpose of the company is to provide consulting, conception, development, realization and marketing of internet applications, websites, apps, and digital transformation; conception, development, realization and marketing of services, events and organizations in the fields of events, culture, fashion and tourism. Import and export, trade, exchange, sale of goods, services and knowledge of all kinds, online and offline. The company may establish branches, participate in other companies in Switzerland and abroad, merge or acquire companies. The company may acquire, encumber, sell and manage real estate, buildings and/or properties and/or real estate in Switzerland and abroad. It may also conduct online and offline financing and financial transactions for its own account or for third parties in Switzerland and abroad, as well as provide guarantees and sureties for subsidiaries and third parties. The company may enter into business and conclude contracts that are suitable to promote its purpose or that are directly or indirectly related to it.