The company's purpose is to provide services in the fields of photography, audiovisual production, and visual communication, as well as the creation, acquisition, exploitation, management of rights, and distribution of visual or audiovisual content, including that produced by third parties. It may also carry out all real estate operations with exclusively commercial allocation, excluding any operations prohibited by the LFAIE, lease, sublease, or make available studios and other spaces, as well as offer technical equipment related to its activities for rent or sale. Furthermore, the company may engage in activities of buying, selling, and enhancing the value of second-hand objects, whether or not they are directly related to its main activity, as well as any ancillary or complementary activity to its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or found companies with an identical or similar purpose, carry out all commercial, financial, real estate, or other operations, and conclude all contracts suitable for developing its purpose or directly or indirectly related to it.