The company develops software for the marketing of beauty treatments and digital solutions for the management of beauty salons, such as agenda, personnel planning, cash register, accounting or marketing. The company can operate its own beauty salons and/or grant licenses for the operation of beauty salons under franchise agreements. The company acts as a purchasing cooperative for salon infrastructure, beauty products and equipment. The company can manufacture, purchase, trade or license beauty products. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also arrange financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. It can acquire, develop, manage and exploit patents, trademarks, licenses, manufacturing processes and intellectual property rights.