The public advertising of the name, brand, sign and products of individual companies, partnerships and capital companies, entities, sports associations, associations of any type in any form and species, using television, radio, journalistic, computer and car racing means; advertising of sponsor products, directly or through sports teams, advertising agencies, with research and use of advertising spaces, photographic services and screen printing activities; the organization of national and/or international motor sports events with the possibility of requesting authorization by registering them in national and/or international calendars; participation in motor sports events with the possibility of requesting licenses and authorizations from national and international sports authorities; participation in these events using own or third-party cars; management of a technical testing center for road and competition cars and motorcycles; rental of competition cars and related accessories; wholesale trade in technical and sports articles for pilots, drivers and motorcyclists; engineering activities for the production and wholesale marketing of technical parts for cars; organization of corporate incentives, organization and management of driving courses on and off the track; logistical management to and from circuits for car racing and testing of own and third-party competition cars. The company can establish branches and subsidiaries in Switzerland and abroad, with an identical, similar or different purpose. It can also acquire and hold participations in other companies in Switzerland and abroad, with an identical, similar or different purpose.