The company aims to test, implement and demonstrate how the two main disciplines of long-distance running, trail and road, can be successfully combined; motivation, inspiration and coaching of people with sporting ambitions in these two disciplines. Combination of training techniques from both disciplines to achieve optimal results; organization and staging of high-level competitions, publication of the resulting insights and successes on social media. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.