The company's purpose is to provide services in the field of digital and physical marketing services, in particular consulting and coaching in the areas of event organization and marketing, content production, development, maintenance and control of marketing software and marketing services. The company can offer lecturer and instructor services at universities and companies, as well as international brokerage services for buyers and sellers. The company also offers management and marketing outsourcing services for marketing mandates in Switzerland and abroad. Furthermore, the company's purpose is to grant or acquire product licenses, acquire, establish, hold, manage, use, protect worldwide and dispose of patents, trademarks, designs and models, manufacturing processes, other intangible assets and licenses, and to exploit and utilize them, among other things, by granting licenses and/or sub-licenses. The company can encumber intangible assets. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, hold, manage, encumber and dispose of real estate and securities. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties. The company can carry out all commercial, financial and other activities that are suitable to promote the purpose of the company or that are directly or indirectly related to it.