The company's purpose is to provide products, services and concepts in the field of sports, as well as any activity in event management, communication and marketing consulting and related activities. The company may: participate in all enterprises and perform all mobile, real estate (except for operations prohibited by the LFAIE), financial, industrial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; open branches in Switzerland and abroad.