The company's purpose is to provide services in the sports and marketing sector to consumers of all kinds; to trade in goods and services from the sectors: consumer goods, fitness and health; to organize events and seminars; and to produce and distribute sports guides for all areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.