The purpose of the company is the development of software, web hosting and the provision of further IT services, business consulting and the brokerage of businesses and services in Switzerland and abroad, the purchase and sale of goods of all kinds, in particular goods (including machines, electronic devices) for sports and leisure purposes, as well as goods related thereto. The company can acquire, rent and manage real estate, acquire, hold or exploit intellectual property rights. It can establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and exercise all activities that are suitable to promote its purpose.