The company's purpose is to assume management tasks, plan, support and advise third parties in the organization, implementation, marketing and development of sports, sponsoring and other events in Switzerland and abroad, as well as all tasks and activities directly or indirectly related thereto. Furthermore, the company provides comprehensive services in the field of mental training and coaching, as well as in the promotion of personal, sporting and entrepreneurial development, in particular the development of coaching, training and further education programs; provision of services and consulting in the field of sports, sports marketing and brokerage, as well as the sale and marketing of sports rights. The company may conduct all business directly or indirectly related to its purpose. It may open branches in Switzerland and abroad, participate in other companies, acquire or sell other companies, or sell acquired companies. It may acquire, manage and sell real estate and securities, as well as acquire, manage and exploit intellectual property rights.