The Company's purpose in Switzerland and abroad is: the provision of services in the fields of brand strategy, marketing, communication, graphic and digital design, multimedia content creation, advertising on all media, digital marketing and digital transformation; the development, editing, integration, marketing and exploitation of platforms, software applications, websites, CRM tools, analytical solutions, artificial intelligence solutions or databases for marketing, technological or commercial purposes; the provision of consulting, support, project management, outsourcing and training services in the aforementioned fields; the organization of events, public relations activities, promotional actions or communication campaigns; the acquisition, holding, management and disposal of intangible assets (patents, trademarks, copyrights, licenses, etc.). The Company may, as a secondary purpose, both in Switzerland and abroad, create branches or subsidiaries, participate in other companies that have a direct or indirect relationship with its purpose, acquire or establish them, in general, carry out any financial, commercial or industrial activity that promotes its development and that is directly or indirectly related to its purpose, handle these operations for itself or on behalf of third parties, as a representative, agent, commissioner or have them executed on its behalf by third parties, and grant loans or guarantees to shareholders, affiliated companies or third parties.