The company's purpose is the production, creation, realization, publication and sharing of music online and offline, as well as the commercialization of music services/editions (subject to the release of special authorizations if required by law), promotional products, gadgets and support for advertising activities. In this context, consulting and assistance activities in the field of advertising are also included, as well as the provision of marketing and/or communication services, also integrated with each other and the realization of the same, the study and realization of market analyses and/or research related to both feasibility and commercialization of services related thereto. The company may also organize events, concerts, artistic performances and other related activities. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. Any activity carried out in the real estate sector is not directed towards third parties but is limited to real estate for its own account. The company may assume, for its own account and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. The company may also carry out activities of granting loans, guarantees, including mortgages, sureties and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it, and open branches and subsidiaries in Switzerland and abroad.