The company's purpose is to trade in and distribute goods of all kinds, primarily on online marketplaces and exchanges, as well as to take over trade agencies. The operation of representative offices on behalf of third parties. Furthermore, the company's purpose is to operate online shops on its own account and on behalf of third parties, including services for online shops from conception and creation to administrative management. The company can acquire patents, copyrights, trademarks and other intellectual property rights as well as licenses of all kinds, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account and for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.