The company's purpose is to provide services for the promotion of brands and services, in particular the conception, design and implementation of marketing, public relations, advertising, online and corporate identity measures. It can develop and market its own products, act as a consultant or general contractor, and provide training services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also arrange financing for its own account or for the account of third parties, and provide security for the liabilities of affiliated companies.