The company's purpose is to operate a mixed hair salon, all activities related to non-medical body care (esthetic services, relaxation, makeup, nail care, waxing, etc.), the marketing of products related to these activities (notably aloe vera-based products), the sale of beauty and hair care equipment including subscriptions, the sale of perfumes, the sale of jewelry, accessories, and energy stones in the form of consignment sales, all services related to continuing education (hairdressing, aloe vera, barbering, hairdressing coaching (savoir-être), hairdressing marketing, and network marketing). The company may, on its own behalf or on behalf of third parties, take direct or indirect participations in other companies. It may also buy, sell, and rent properties and movable and immovable assets in Switzerland and abroad, as well as grant loans to its shareholders. The company may establish branches in Switzerland and abroad.
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