To provide business and management consulting services in the fields of strategy, corporate and organizational management, events, partnerships and licenses, marketing, branding and communication, merchandising and sales, finance, technology and sports; to create, develop, acquire, hold, manage and market intellectual property rights as well as shares in Swiss or foreign companies, with the specification that the company may hold a stake in a Swiss real estate company if (i) the shares of the latter are listed on a Swiss stock exchange or if (ii) the real estate company aims to acquire buildings exclusively for commercial purposes; to publish, produce, distribute and sell books and other educational or informative media or content, in any form, for various sectors of activity; to create, develop, manufacture, distribute and sell, both physically and digitally, content and/or products related to sports, performance or lifestyle; to create, organize, promote, market and participate in conferences, seminars and events related to its fields of activity; as well as to provide corporate governance services, administrative mandates and strategic support. The company may develop, license and market intellectual property rights, digital platforms, media formats as well as branded products or services, notably in the field of sports or general consumer goods. It may also invest in other entities or collaborate with them, as well as create, acquire and transfer brands for complementary or synergistic purposes, and carry out any activity directly or indirectly related to the foregoing. The company may also engage in research, development and innovation activities, including data analysis, artificial intelligence and digital technologies applied to its fields of activity; design, develop, train, operate and market technological platforms, software solutions, digital services, AI-based systems as well as digital agents or intelligent assistants for individuals, companies or organizations; create and manage subscription models, training, coaching and skills development programs; carry out venture building, incubation and acceleration activities for entrepreneurial projects; provide strategic, industrial and commercial development consulting services; as well as market its products and services through digital channels, online platforms, e-commerce, marketplaces or direct-to-consumer models. The company may carry out all commercial, financial or real estate operations directly or indirectly related to its purpose or likely to promote its development. It may acquire, hold, manage and dispose of real estate assets in Switzerland and abroad.
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