The purpose of the company is to operate an agency for events, brand experiences and communication. The services include consulting, analysis and strategy review, development, conception, planning, coordination, production and execution of events of all kinds, event services, brand experiences in the real and digital space, communication projects, exhibitions, trade fair appearances, promotions and company trips. The company can also act as a general contractor. Furthermore, the company can conduct financing, investment and lending transactions of all kinds, enter into guarantees and warranties, and provide securities in favor of third parties, as well as enter into all transactions and conclude contracts that serve to promote the purpose of the company and are directly or indirectly related to it, with which synergies can be achieved with the main purpose. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, encumber, sell and manage real estate, properties, securities and license rights in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as enter into guarantees and warranties for subsidiaries and third parties.