The company's purpose is to trade in goods of all kinds (notably in the multimedia sector and related merchandising), produce goods and provide related services, as well as provide consulting services. In addition, the company aims to operate restaurants. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.