The purpose of the company is the acquisition, holding, management and sale of participations in companies with a registered office in Switzerland and abroad. The company may also grant loans, guarantees, including mortgages, guarantees and sureties, also in favor of third parties, but excluding the exercise of banking and insurance activities. The company may also provide global support services to companies that need to evaluate and/or implement projects related to the development of their business, in particular in terms of planning, strategy development, management, reorganization, diagnosis and control of a company. Furthermore, the company also aims to conduct research, development, marketing and services related to the aforementioned activities, consulting in the creation, production, marketing and market positioning of products in general, as well as the creation and management of websites, purchase and sale of advertising space, provision of services and products (hardware, software) to companies in the field of information technology and the internet, electronic commerce with products and services of all kinds, support in the selection, recognition, organization, training of personnel of companies and institutions as well as their further education, provision and management of courses and training. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.