The purpose of the company is to trade in products of all kinds in the areas of entertainment, music, digital content, AI and lifestyle, as well as to provide services in the areas of marketing and communication, in particular consulting, creation and realization. The company can establish branches and subsidiaries at home and abroad, participate in other companies and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate at home and abroad.