The company's purpose is the development and trade of watch products in Switzerland and abroad. The company may participate in other enterprises and engage in any commercial, financial, and other activities related to its purpose. It may acquire, hold, encumber, manage, and dispose of real property, licenses, patents, and other intangible assets. The company may grant loans or guarantees to its shareholders and/or third parties, as well as act as a guarantor for loans taken out by shareholders and/or third parties, if this serves its interests.