The company's purpose, both in Switzerland and abroad, is to engage in all activities related to the fields of longevity, natural health, beauty, well-being, personal consulting, professional consulting, training, business management and administration, as well as all activities that are directly or indirectly related to these fields. The company may, in addition, create subsidiaries or branches, conclude any contract and carry out all commercial, industrial or financial operations (except for real estate operations prohibited by the LFAIE) that have a direct or indirect connection with its purpose and promote its development.