The foundation aims to promote tourism and meaningful leisure activities in the mountain regions of Saanenland and Pays-d'Enhaut on a non-profit basis. It supports tourist institutions and businesses, such as mountain railways in the Saanenland and Pays-d'Enhaut regions. It can participate in such institutions. The foundation operates within the framework of its purpose in the Saanenland and Pays-d'Enhaut regions. The foundation's profits and capital are exclusively dedicated to the aforementioned purpose. The foundation pursues public or non-profit purposes and is politically and denominationally neutral. The foundation does not pursue any commercial purpose and does not strive for profit.