The company's purpose is to trade in goods of all kinds, in particular clothing, textiles and leather goods, fashion accessories, cosmetics, jewelry, furniture, lifestyle and design products, gourmet products, media and print products, as well as the brokerage, development, design, production and marketing of such goods. The company also develops and operates gastronomy projects and provides services in the areas of marketing, communication, public relations, image creation, design, business consulting, and event organization. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as acquire and exploit industrial property rights, intellectual property rights and know-how. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.