any activity in the field of transportation, in particular professional passenger transport; purchase, sale, rental and provision of automobiles; organization of tourist trips and excursions in Switzerland and abroad; music production and publishing, organization of shows and concerts, management of public establishments as well as all operations and activities related to the execution, programming and broadcasting of musical works, as well as all services in the field of sound and audiovisual techniques; provision of import and export services for products of all kinds. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, in particular by acquiring an interest in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.