The creation, organization, promotion, consulting, brokerage, development and management of events, courses and events of all kinds in the field of motorsports and beyond. Sponsoring, advertising, management of image rights in the field of motorsports and beyond. Import and export, purchase and sale of merchandising, clothing and other items in the sports and motorsports sector. Wholesale and retail trade of foodstuffs of all kinds and other non-food items and any other activity directly or indirectly connected with the company's purpose. The company may participate in other companies in Switzerland and abroad, as well as carry out all commercial, industrial and financial operations deemed necessary or useful, connected to the company's purpose.