The company's purpose is to provide services in the fields of communication consulting, creation, conception and marketing, as well as to collect market data, particularly in the context of digital transformation. The company is authorized to establish branches and subsidiaries in Switzerland and abroad, to participate in companies in Switzerland and abroad, and to conduct all business that is directly or indirectly related to its main purpose. The company may also acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.