The production, promotion, distribution, marketing, import, export and brokerage of goods and services to be developed, in particular in the commercial and consumer goods sector, more specifically in the field of electronics, telecommunications, computers, photographic articles and related equipment, accessories and spare parts. The company may carry out all operations that have a relationship with the social purpose. The company may, directly or indirectly, acquire participations, shares and interests in other companies or enterprises in Switzerland and abroad. It may assume representations and provide consulting services. Within the scope of achieving the social purpose, it may acquire, sell and/or own movable or immovable property.