All activities in the field of information research in online media and social networks, as well as all studies and consulting services in this field, and the creation, development, and sale of all software and computer tools related to information research in online media and social networks. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, in direct or indirect connection with its purpose, in any form whatsoever, in particular in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose. The company may grant loans or guarantees to its shareholders or to third parties.