The company's purpose is strategic marketing consulting in the field of Beauty Care/Cosmetics, development of marketing plans and communication, support in implementation and trend scouting for innovations. The company can conduct all business that is directly or indirectly related to the company's purpose. Furthermore, it can establish branches in Switzerland and abroad, acquire and sell real estate in Switzerland and abroad. It can also participate in similar or related companies, acquire or establish them, manage participations, advise participation companies, buy, rent and sell real estate, take out and grant loans, and issue guarantees and declarations of guarantee in favor of third parties and related parties.