The company aims to provide services in the media sector, in particular the operation of a marketplace for the brokerage and marketing of advertising spaces and advertising data, as well as the development of related technology. The company may establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad on its own account or on behalf of third parties, or establish, acquire, sell and/or finance such companies, as well as carry out commercial, financial and other activities that are connected with the company's main purpose. The company may acquire, license, dispose of, sub-license, evaluate or have evaluated industrial property rights or license rights. It may also acquire, encumber, hold and sell real estate in Switzerland and abroad, and provide financing for its own account or on behalf of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.