The company's purpose is the purchase, sale and management of participations in all companies in Switzerland and abroad, as well as all real estate transactions in Switzerland, including brokerage, management, purchase and sale of real estate, real estate development, and all activities in the field of general business, with the exception of all real estate transactions subject to the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE); the company also carries out all activities in the fields of communication, translation, graphics, advertising, marketing, particularly the development and design of internet solutions, websites, software and all advertising media; the trade of all electronic and computer products; retail trade, i.e. the import and export of all goods, products and merchandise, including: non-alcoholic and alcoholic beverages; organic food, fresh or frozen products, dietary supplements; raw materials: precious metals: gold, silver, platinum, diamond, palladium; minerals and metals: lead, nickel, aluminum, copper, zinc, steel and cobalt; grains and agriculture: wheat, corn, sugar, coffee, cocoa, cotton; energy: oil, coal, gas and electricity; wood, stones, construction products; light or heavy vehicles; care, beauty and sports equipment products (for complete purpose see articles of association).