The company's purpose is to provide services in the areas of corporate communication, in particular corporate design and corporate identity, marketing and design, including product and industrial design. Furthermore, the company develops, designs and manufactures prototypes and economic goods in the industrial sector and trades in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.