The company's purpose is to engage in all activities related to design, strategy, communication, consulting, coaching, organizational development, transformation, process design, research, branding, advertising, marketing, and programming, trade in digital materials, acceptance of general contractor mandates and planning work, as well as all work that may arise in connection with communication, human-centered design, and design thinking. The company may acquire or establish similar or related businesses, acquire, manage, and sell patents, distribution rights, licenses, etc. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.