The company is active in the fields of communication, conception, graphics and photography, providing related services and may engage in additional business areas. It may carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company, as well as acquire, develop, manage and exploit patents, licenses and manufacturing processes. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies and third parties.