The purpose of the company is to trade in goods of various kinds, in particular mail-order business with end consumers. The company can import and export goods, provide services in the fields of lighting, sound and event technology, media design and web and software development as well as arts and crafts. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.