The company's purpose is the production, distribution, and trade, as well as the promotion and development of products in the beauty, lifestyle, cosmetics, and food industries, and the operation of national and international digital and stationary platforms related thereto, as well as the provision of media and service services and all activities related thereto. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.