In Switzerland and abroad, all services and consulting in the fields of communication, corporate strategy, marketing, advertising, political communication, public relations and public affairs, design and execution in the fields of written, visual and multimedia communication, the execution of all real estate transactions or operations, including brokerage, purchase, sale, administration, promotion, management, operation, rental, construction and development of all real estate, as well as all services and consulting in the field of real estate; the company may also carry out, either on its own account or on behalf of third parties, any operations directly or indirectly related to its main purpose and acquire, sell, administer, hold and manage participations in all companies in Switzerland or abroad in the financial, commercial, industrial and real estate sectors; the company may create subsidiaries or branches in Switzerland or abroad.