The company's purpose is to provide consulting services in the following areas of corporate development: strategic communication, innovation management, brand/design consulting and advertising; marketing and sales optimization through digital media as well as trade in goods of all kinds related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.