The company aims to provide services in the fields of marketing, public relations, strategic communication, management consulting, and coaching. It can also provide educational and teaching services, particularly in the language sector, as well as offer consultations and services in the intercultural context, particularly with reference to Japan. The company may also engage in the trade of goods of all kinds and exercise all activities related thereto. The company may establish branches in Switzerland and abroad, participate in other enterprises in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, immaterial property rights, and licenses of all kinds.