The purpose of the company is to operate hotels and provide consulting services of all kinds, particularly in the field of tourism. The company may also provide financing for its own account or for third-party accounts, as well as grant direct or indirect financing to its direct or indirect subsidiaries and third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, for its own liabilities and those of other companies (including direct or indirect shareholders of the company or companies in which these shareholders are directly or indirectly involved), provide securities of all kinds, including by way of pledges or fiduciary transfers or assignments of the company's assets, or provide guarantees, enter into suretyships or otherwise secure or guarantee the obligations of these other companies, whether for consideration or not. Furthermore, it may engage in liquidity balancing/concentration of net liquidity (cash pooling) with the aforementioned companies or join such an arrangement, including periodic account balancing. This also applies to preferential conditions without interest, excluding the company's pursuit of profit and assuming cluster risks. The company may establish and found branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, develop, manage, exploit and sell brands, patents, licenses, manufacturing processes and intellectual property rights. The company may acquire, manage and sell real estate in Switzerland and abroad.