The company's purpose is to acquire, sell, and distribute clothing and accessories, as well as operate, acquire, and sell clothing and accessories stores and other distribution businesses. It can participate in other companies in Switzerland and abroad and finance them. It can operate retail businesses and establish branches and subsidiaries in Switzerland and abroad. It can acquire, manage, and sell real estate. The company can create, acquire, and/or sell intellectual property rights, including patents, trademarks, designs, and copyrights, and grant licenses to third parties under these rights. The company can carry out all commercial, financial, and industrial transactions that promote the achievement of its purpose.