The company's purpose, in Switzerland and abroad, is: - the trade of all types of products, notably online; - the operation and management of online platforms and the related logistics management; - consulting in company management, including the related administrative services; - consulting and coaching in the fields of personal, professional, sports, and commercial development; - teaching skiing and specialized training for athletes, including the development of mental, physical, and technical skills necessary for high-level sports performance, performance counseling, career planning, and support in managing the financial and legal aspects of the career; - the management of sponsorship contracts, including the negotiation, management, and coordination of contracts on behalf of athletes, sports teams, and companies; - the design, implementation, and management of marketing strategies and campaigns, the promotion of products and services, market studies, advertising, brand development, and public relations management; - the creation, management, and coordination of events, competitions, workshops, seminars, and other manifestations notably aimed at promoting sports, training, and personal development. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.