The company's purpose is the production and trade of digital and physical educational content, in particular e-books, books, guides, courses and tutorials, as well as the development and trade of products, in particular in connection with breastfeeding, baby and toddler nutrition. Furthermore, the company aims to provide consulting services in the areas of product development and marketing, as well as providing services in the field of marketing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.